Students will demonstrate a professional level competency in an understanding of the dynamics of the advertising mechanisms underlying the processes of advertising planning and execution, creative strategy development, and media effects.
COM 270 Advertising Essentials - 3 credits
COM 373 Advertising Copywriting - 3 credits
COM 476 Advertising and Media Planning - 3 credits
COM 478 Integrated Marketing Communication - 3 credits
Choose one:
COM 255 Health Communication - 3 credits
COM 301 Persuasion - 3 credits
COM 361 Publication Design - 3 credits
COM 372 International Advertising & PR - 3 credits
COM 375 Digital Media Branding & Politics - 3 credits
Total: 15 credits
Applied Media Production Concentration
Students will demonstrate professional level technical competencies in audio production and video production for industrial, commercial, and non-commercial media distribution platforms. Coursework includes practical, applied instruction for traditional and developing media formats (radio, television, cable, satellite, mobile, and internet).
COM 120 Television Production I - 3 credits
COM 220/FLM 220 Video & Film Production - 3 credits
COM 241 Intro to Radio, New Electronic Media and Audio Production - 3 credits
COM 245 Digital/Analog Audio Production: Radio/Internet - 3 credits
Choose one:
COM 215 Media Aesthetics - 3 credits
COM 320 TV III – Advanced Television Production - 3 credits
COM 380/FLM 380 Workshop in Television - 3 credits
COM 420 Advanced Television Workshop: News - 3 credits
COM 430 Advanced Avid Editing - 3 credits
COM 435 Documentary Production - 3 credits
Total: 15 credits
Leadership Communication Concentration
Students will demonstrate a professional level competency in verbal, nonverbal, written, and digital communication common to many institutional settings, public speaking and presentation, conflict management, and persuasive communication.
COM 312 Professional Presentations - 3 credits
COM 330 Organizational Communication - 3 credits
COM 401 Advanced Interpersonal Communication - 3 credits
Choose two:
COM 201 Nonverbal Communication - 3 credits
COM 252 Social Media Strategies - 3 credits
COM 255 Health Communication - 3 credits
COM 301 Persuasion - 3 credits
COM 331 Conflict Communication - 3 credits
Total: 15 credits
Media Writing & Journalism Concentration
Students will demonstrate a professional level competency in an understanding of story structure and the real-world requirements of getting their work published in print, film, radio or the electronic media. Students will also understand the techniques for, and methods of, repurposing their writing to move across several media.
COM 351 Journalism Principles - 3 credits
COM 352 Emergent Media Reporting - 3 credits
COM 357 Scriptwriting - 3 credits
Choose two:
COM 210 Photography I - 4 credits
COM 310 Advanced Photography - 4 credits
COM 321 History of Communication - 3 credits
COM 358 Scriptwriting & Presentation - 3 credits
COM 361 Publication Design - 3 credits
COM 364 Public Relations Writing Methods - 3 credits
COM 373 Advertising Copywriting - 3 credits
COM 450 Advanced Journalism - 3 credits
Total: 15-16 credits
Public Relations Concentration
Students will demonstrate a professional level technical competency in translating organizational communication theory to practical situations including media use in organizations, writing press releases, public speaking, and crisis management.
COM 260 Introduction to Public Relations - 3 credits
COM 364 Public Relations Writing Methods - 3 credits
COM 464 Public Relations Crisis Management - 3 credits
COM 478 Integrated Marketing Communications - 3 credits
Choose one:
COM 255 Health Communication - 3 credits
COM 301 Persuasion - 3 credits
COM 361 Publication Design - 3 credits
COM 372 International Advertising and Public Relations - 3 credits
Total: 15 credits
Generalist Concentration
Some students may find that none of the concentrations meet their desired course selection interest. Such students may elect to take courses across all of the electives to fulfill the concentration requirement. Students with Generalist concentration may select any mix of five courses (15 credits) from the available electives to fulfill their concentration requirements.
