Eastern Connecticut State University began its “Voting Matters” week on Sept. 30 with a thought-provoking panel discussion featuring political science experts from prestigious institutions. With the 2024 election quickly approaching on Nov. 5, the panel provided valuable insights and answered students’ most pressing questions, aiming to encourage voter registration and turnout among the student body.

The panel featured Stephanie Ternullo of Harvard University, Erika Franklin Fowler of Wesleyan University and Jonathan Wharton of Southern Connecticut State University, all faculty members with expertise in political science and government. The panel was moderated by political science Professor Courtney Broscious of Eastern.

The first hour of the discussion centered around faculty-curated questions that delved into topics such as Vice President Kamala Harris’ and former President Donald Trump’s campaign strategies, fundraising techniques and the impact of demographic shifts on their campaigns. During the final 30 minutes, students had the opportunity to engage directly with the experts, asking questions on topics ranging from local elections to digital campaigning.

“Do your homework on all the candidates — presidential, congressional and state government. There are general assembly elections too,” said Wharton, offering advice to first-time voters. He emphasized the significance of voter impact on state-level elections. “Connecticut is the Constitution State, and state government does matter here.”

Ternullo highlighted the influence of local elections on everyday life. “Your local races are where you can really make a difference,” she said. She cited a recent example of affordable housing near the University of Connecticut, noting that such developments result from local decision-making processes. The project was approved “most likely by a planning board member that was appointed by city counselors elected by Mansfield residents. It may have taken several years, but it got done and people are going to have an affordable and safe place to live.”

Throughout the discussion, Franklin, Ternullo and Wharton analyzed both Harris’ and Trump’s campaign strategies and their methods for reaching target audiences. In recent elections, digital platforms have become the primary mode of communication. “In 2016, the Trump campaign surprised many by revealing post-election that half of its campaign budget was spent on digital advertising,” said Franklin. “Fast forward to 2024, and the Trump campaign is being outspent on Meta platforms, including Facebook and Instagram, at a ratio of 16-to-one in the early weeks of September.”

One recurring theme in students’ questions was how to make one’s vote more impactful. Along with stressing the importance of voting in local elections, the panelists underscored the role of primary elections. “Your opportunity as a voter in Connecticut is during contested primaries for Senate and House races, where you can push candidates to listen to your voice. In the general (election), they just can’t do that,” said Ternullo. “They have to be attuned to their loudest and most engaged voices during the primary because that’s their toughest race.”

“Go another step further and consider volunteering,” urged Wharton. “Why not engage yourself and others? Encourage your friends, family members and whoever you want to be involved as well.”

Voting Matters will continue to host a variety of events throughout the week, including open lectures, voter registration drives and outdoor activities. The initiative aims to foster an informed and politically engaged campus community in preparation for the Nov. 5 election.

Visit Eastern’s Voting Matters website for more information on upcoming events.