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Jehoon Jeon

Associate Professor
Business Administration
Biography

Dr. Jeon's research concerns how the daunting volume of online health information (often unreliable, conflicting, and uncertain) is related to information users’ beliefs, attitudes, and behavioral intention along with interpersonal interactions and social networks.

Research Interests
  • Psychological/cognitive processes in managing online health information
  • Effect of psychological/social/relational factors in the acceptance of health campaign messages
Teaching Interests
  • Health Communication and Social Marketing
  • Research Methods
  • Communication Theory
  • Introduction to Social Media
  • Digital Marketing
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