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Dr. Grandhi is a professor in the Department of Business Administration and is the coordinator of Eastern's graduate program in Organizational Management. Her research focus is on understanding how people use products/services and the associated cognitive, social and behavioral processes. The user groups she has studied to date include cell phone users, social media users, online daters, office workers, and healthcare consumers. Dr. Grandhi uses mixed research methods (qualitative and quantitative) and adopts an interdisciplinary approach to her research by drawing on theories from several disciplines such as communication, social psychology, cognitive science, computer science and semiotics, to better understand user experience (UX) and user behavior in relevant contexts.
Dr. Grandhi enthusiastically works with students interested in research and many of her students have presented their work with her at national and international conferences.
Grandhi, S.A., and Plotnick, L., (2022). Do I Spit or Do I Pass? Perceived Privacy and Security Concerns of Direct-to-Consumer Genetic Testing, Proceedings of the ACM on Human-Computer Interaction 6 (GROUP), 1-26
Grandhi, S.A., Plotnick, L., Hiltz, R.S., (2021). By the Crowd and for the Crowd: Perceived Utility and Willingness to Contribute to Trustworthiness Indicators on Social Media. Proceedings of the ACM on Human-Computer Interaction 5 (GROUP), 1-24
Grandhi, S.A., Plotnick, L., Hiltz, R.S., (2020). An Internet-less World? Expected Impacts of a Complete Internet Outage with Implications for Preparedness and Design. Proceedings of the ACM on Human-Computer Interaction 4 (GROUP), 1-24
Zytko, D., Regalado, V, Furlo, N., Grandhi, S.A., & Jones, Q., (2020). Supporting Women in Online Dating with a Messaging Interface that Improves their Face-to-Face Meeting Decisions, Proceedings of the ACM on Human-Computer Interaction 4 (CSCW), 1-30
Grandhi, S.A., Plotnick, L., Hiltz, R.S., (2019). Do I Stay or Do I Go? Motivations and Decision Making in Social Media Non-use and Reversion. Proceedings of the ACM on Human-Computer Interaction 3 (GROUP), 1-27
Grandhi, S. A., & Lanagan-Leitzel, L. K. (2016). To Reply or To Reply All: Understanding Replying Behavior in Group Email Communication. In Proceedings of the 19th ACM Conference on Computer-Supported Cooperative Work & Social Computing (pp. 560–569). New York, NY, USA: ACM.
Grandhi, S.A., Jones, Q. and Schuler R.P. System and Method for Previewing Calls in Communications Systems, U.S. Non-Provisional Patent Application # 12/604,770, Filed 10/23/2009.